The Joss Group

A Seybold Report Survey on Multi-Channel Publishing

If you work for a publishing company, we invite you to spend a few minutes taking a simple, 15-question survey.

To participate in the Seybold Report Survey on Multi-Channel Publishing, please click here.

We have undertaken survey because the Seybold Report writers and editors want to know and understand your thoughts about multi-channel publishing. So many companies are pouring precious resources of time and money into publishing content on paper, the Web, on mobile devices including smart phones, tablet PCs, and e-readers. Yet, very little information exists about why publishers are pursuing multi-channel publishing and what they hope to gain and what they fear most about their efforts. So, we would like to hear from you on these topics in order to better serve your information and analysis needs.

Please encourage your colleagues inside your own organization and in the industry as a whole to participate. To do so, send the link to the survey to them via e-mail and post your encouragement and the link on whatever industry networking or social media sites are appropriate.

The link to send is http://svy.mk/TSR-Multichannel.

We hope to get enough responses during the next few months to make the survey results useful enough to share. The more publishers we hear from, the better our results will be!

Inside Seybold Report 11.4--Higher Education e-Texts,

Tuesday night we distributed the latest version of the Seybold Report and it went out with my customary commentary on the issue's contents. If you would like to buy this issue, it is for sale on the Seybold Report Web site for $50 (immediate PDF download).

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If there is a theme to this month's issues, it would be "change." Nothing stays the same in the graphic arts industry, and this issue is all about change: e-texts and electronic content forming the core of higher level educational materials in the United States, printers using social and mobile media more than their clients (well, almost), and a new digital press on offer from Xerox that uses solid ink technology and prints on easy to find stocks. Plus, a new digital printing case study.

Also in this issue, we include the details of our new Seybold Report Phoenix Awards program--which is very exciting! Already a few companies have begun working on submissions and CIP4 and PODi have come on board as trade association sponsors. We have some slots open for corporate sponsors, so contact Kate Kaiser (kate@thejossgroup.com) if you would be interested in sponsoring the program or one of the categories (Automation, Innovation, and Sustainability).

Tomorrow Quark is making some major announcements--which we will detail in the next issue. However, we have arranged with Quark to have the new "stuff" demonstrated for our readers on March 2 in a free Webinar. Details and a link to sign up are in this issue.

In This Issue

E-Texts Come of Age in the United States

By Peter Johnston

The United States market for digital textbooks in higher education grew steadily from its beginnings in the late 1990s through 2007 and suddenly kicked into overdrive in 2008 and 2009. While industry statistics are hard to come by and somewhat impressionistic, it seems certain the market for digital textbooks and ancillary materials in higher education will con- tinue to grow rapidly over the next five years. It seems less certain, but not unlikely, some- where in the fairly near future e-texts will surpass print as the dominant medium for higher education instructional material.

JDB Fine Hotels and Resorts Provides Personalized Memory Books

A PODi Digital Print Case Study

JDB Fine Hotels & Resorts is a comprehensive hotel and resort marketing organization representing the finest and most unique properties in the upscale travel market. Travel agents work through JDB to book vacation plans for their clients. Marketing service provider MarketSmart proposed the Keepsake Memento Program to strengthen the relationship between JDB and travel agents and to increase referral business from consumers.

Xerox, A Late Arrival on the Inkjet Express

By Andrew Tribute

Xerox has introduced a key new product for the high- speed continuous feed colour printing market. This new product is the press the company previewed at Ipex 2010, and Xerox has now announced it as a prod- uct for sale. At this time the new press is called Xerox Production Inkjet System, but no doubt the market- ers will soon announce a catchy new name for this big beast. Xerox has most certainly finally boarded the fast moving inkjet press express into the future.

DSCOOP Trends: Mobile and Social

By Heidi Tolliver-Nigro

Held February 17–20, 2011, this year’s DSCOOP conference for the HP digital press users group took place at the Gaylord Palms Resort and Convention Center in Orlando, FL. Top decision-makers attended this sold out conference, and everyone was eager to learn, network, and strategize.

The Latest Word

ISSN: 1533-9211

Inside Seybold Report 11.3--the Daily, Apple Subs Policies, Certifications and More

I write a brief description of what is in the latest issue of the Seybold Report to go out to the subscribers with the issue.

To buy an instant download copy of this issue, click here.

Here is what I wrote about our latest issue, 11.3, which went out Tuesday:

If you are a publisher, chances are very good you have been in lots of meetings lately about publishing your company's content on the iPad. No doubt about it--iPad publishing is a hot topic. The launch of the Daily and the concurrent rash of information and misinformation about Apple's iPad publishing policies drew a lot of attention in the publishing industry the last week or so. Leave it to the Seybold Report to help you put all hype and spin in perspective and make the most of the technologies available to you. And that is only part of what we did in this issue!

In the rest of the issue, we take a hard look at the value of sustainability certifications for the printing industry, as well as to publishers and print buyers. Turns out, in order, to be "green," everybody needs to look behind the logos. Heidi Tolliver-Nigro explains why and how in her article in this issue. Finally Dianne Kennedy returns with an update on what graphic arts industry professionals are talking about when it comes to challenges and issues they are facing today.

So many things are happening in the graphic arts industry these days, you cannot afford to miss a single issue of the Seybold Report.

In This Issue

The Daily and iPad Subs: Trials by Fire

By Molly Joss

Last week saw the launch of the Daily, which has styled itself as the “industry’s first national daily news publication created from the ground up for the iPad.” The big launch event was an early morning confab in New York City in which publisher and News Corp’s Chief Executive Rupert Murdoch revealed that while the Daily is currently running on the iPad, he is planning to make it available on all major brands of tablet PCs just as soon as he feels there is a valid competitor to the iPad. In fact, in the Super Bowl ad for the Daily that ran during the game this past Sunday, the voiceover called it the “world’s first daily tablet newspaper.”

Parsing Sustainability Certifications

By Heidi Tolliver-Nigro

From a publisher and marketer perspective, working with an environmentally certified printer simplifies the process of greening your printing. Not only can you be certain of the life cycle of the paper, but you can be certain of the entire printing process, too.

Premedia Spectrum 2011: Conference Focuses on Change and Innovation

By Dianne Kennedy

IDEAlliance held its first Printer-Publisher Symposium, which was called Spectrum, in 1975. The initial focus of this conference was on improving color quality and consistency as a way to support the growth of the magazine industry. Over time, Spectrum has served as a gathering place for publishers and printers to focus on the year to come. The 2011 Premedia Spectrum was held in Naples, FL from January 19-21, and 120 professionals from magazines and retailers attended.

The Latest Word

ISSN: 1533-9211

Do Not Miss the Seybold Report Free iPad Publishing Webinar on January 18th!

There is still time to sign up to attend our Seybold Report free Webinar next week on developing an iPad app for publishing. Scott MacGregor, Founder and Publisher, Rapid Media will discuss how his company developed its iPad app. Richard Stephenson, CEO of YUDU Media, will share some of his insights and tips about publishing for the iPad. I (Molly Joss) will moderate the Webinar.

The speakers will discuss strategies and tactics for creating and managing multi-channel
publishing projects, including:
• Reasons to publish on the iPad and iPhone,
• Publishing models to consider,
• The mechanics of getting an iPad edition in the App Store, and
• Lessons learned.

Publishers interested in developing cost-effective multi-channel publishing workflows
will gain the most from attending this seminar. However, anyone interested in
publishing on the iPad or producing e-magazines, e-catalogs and e-books, and publishing
on mobile devices will learn valuable information.

When: Tuesday, Jan. 18, 2011 at 11 AM Eastern

Where: Online at www.SeyboldReport.com

How: Register at http://www.seyboldreport.com/ipad-webinar.html

Working on the Next TSR Issue

I am up late working on the corrections for the next issue of the Seybold Report. I am pleased that we have been able to talk a lot in this issue about G7, and we will have more in the next issue. Plus, we have another great PODi digital printing case study in this issue.