So, we are doing this survey of publishers to see who is involved in multi-channel publishing. We are going to run the survey for a while yet (if you have not participated, please do and please tell your friends.
Link to survey: https://www.surveymonkey.com/s/SeyboldReportMultiChannelJuly2011
I have peeked at the early results, and I find them fascinating! Not going to run the surprise, though. I have been surprised at some of the results--but not at others. Certainly giving me--as Editor and Publisher of the Seybold Report--a lot of food for thought.