The Joss Group Announces Keynote Speakers for the 2012 Going Digital Conference
Bryan Yeager of InfoTrends and David Renard of MediaIdeas to Present
Gilbertsville, PA - The Joss Group has announced the keynote speakers for the 2012 Going Digital Conference, the companion conference for the Digital Publishing Report, to be held November 8 and 9 at the Skytop Lodge Executive Conference Center in Skytop, Pennsylvania.
On November 8 Bryan Yeager, an Associate Director with InfoTrends and leader of the research organization's Digital Marketing and Media practice, will speak on emerging trends in short-form (magazine) digital publishing and how these trends will affect all publishers. Yeager provides guidance to technology firms, practitioners, and service providers across the marketing and media value chain on how technology, business processes, and best practices can be aligned to enhance marketing and publishing effectiveness. His current research coverage focuses on interactive digital publishing workflow, cross-channel marketing automation, offline-to-online engagement strategies, and personalization. For more than four years, he has helped companies and government agencies make smart technology investments, map out strategic product development plans, and create effective business development initiatives.
On November 9 David Renard, Principal of MediaIdeas, will talk about how publishers can take advantage of the possibilities in reader and tablet technology to improve their success in digital publishing and avoid potential pitfalls. Renard most recently founded and built Netcirculation, the largest nationwide distribution network for high-end boutique fashion, art, photography, and design titles. He also co-created Stare, a publishing and advertising agency, which produced magazines that included Stare and Critic Eye. Renard was the author of the recently published The Last Magazine, a visual anthology of the stylepress and a commentary on the future of printed periodicals. Previously, David was at the Gartner Group, spearheading a new European subsidiary that developed research-driven decision support tools which he grew into a multi-million dollar business.
A unique event, the Going Digital Conference is for professionals interested in learning more about how to design and manage the digital publishing process and how to maximize profit opportunities from digital publishing projects and businesses. Attendees will learn how to plan or expand their digital publishing efforts and will have plenty of opportunity to interact with colleagues and talk with service providers in a relaxed, yet focused, learning environment.Anyone who has content they want to publish in digital format should attend. In particular, those who publish books, magazines, catalogs, journals, technical materials, long-form, or short-form content should attend. It is not necessary to work for a publishing company to benefit from attending the Going Digital Conference. As Molly Joss, Owner of the Joss Group, Publisher of the Digital Publishing Report and the Seybold Report, as well as Show Sponsor for Going Digital, explains, "It does not matter if you work for a traditional publishing company or not. Digital publishing is a tool anyone can use."
To learn more about the 2012 Going Digital Conference and to register, visit http://www.goingdigitalconference.com.
FOR IMMEDIATE RELEASE
The Joss Group Announces Agenda for the 2012 Going Digital Conference and Issues Call for Speakers
About the Joss Group
The Digital Publishing Report is one of several newsletters published by the Joss Group, a woman-owned and operated publishing and consultancy company. The Joss Group also publishes the Seybold Report and the Graphic Arts Industry News Digest, as well as special reports.
To visit the Going Digital Conference Web site: http://www.goingdigitalconference.com