After we wrapped up the latest (and wonderful, thanks again everyone!) Seybold Report conference in Philadelphia on May 22, it was time for a long week-end and along with the week-end came perfect weather for porch sitting.
So, I took advantage of some of the porch sitting time to try out Pinterest (pronounced Pin-ter-est, try saying the word with a slight Italian accent if you have trouble with the pronunciation as doing so helps and makes you sound a bit posh as long as you do not overdo the accent).
At the Joss Group we try to keep up with what is going on in social media, especially with how social media relates to marketing, and thus I was intrigued with reports of the strong engagement power of Pinterest.
After having made a few boards, I can understand the reports. Pinterest is to eye candy as Godiva is to chocolate! So many beautiful images to peruse and savor and then, of course, to pin; it is difficult to get yourself to stop. Within a hour or so I had assembled several boards (a board is a collection of images).
To keep users interested and to entice them to return, the Pinterest system recommends other images and boards similar to yours, all to say this is new material you might find worthy of adding to one or more of your boards.
In addition, the system sends an e-mail notice whenever someone pins an image from one of your boards to one of their boards. The message is meant to convey, of course, someone in Cyberworld noticed you! Someone agrees this image was compelling and pin-worthy! Ooh! A true Sally Field at the Oscars moment ("You like me! You really like me!)
The effect is you want to drop everything you are doing and go back to Pinterest to find more images just like the one someone just pinned. But, maybe you should also look at the boards of the person who pinned one of your images to see what they like and if you like what they like.
Not surprisingly, the system also lets you know when someone has Followed one or more of your boards. (Following is, well, if you use social media you know what Following is. If you do not use social media, chances are very good you stopped reading this post paragraphs ago...so, there you go.)
Realizing someone has Followed you on Pinterest gives rise to yet another Sally Field Moment and sparks a strong desire to return to Pinterest in order to add to your boards, perhaps create new boards and, as a result, experience more Sally Field Moments.
A virtual Golden Circle of engagement and reinforcement--all accomplished by the users and the sending of automated e-mails: well done, Pinterest! Well done!
If you would like to see the Joss Group boards, click here or visit http://www.pinterest.com/jossgroup/.
If you are a graphic arts industry professional and are using Pinterest to showcase your work or to sell prints, photographs, and so forth, please do write and let us know what you are doing and how to find you on Pinterest.