Today we posted a news brief about the deal Condé Nast and Amazon have made which allows the publisher to sell magazine subscriptions through Amazon. While our news brief was short (that is why we call the posts "briefs"), the importance of this news is so significant I wanted to post something longer for this site.
As we have discussed numerous times in Digital Publishing Report articles, the publishing industry has put up with Apple's strangle hold on digital publishing. Apple has dictated terms and conditions for revenue and content. This deal between a publishing giant and a marketing giant is the first major step in the publishing industry moving ahead, as it should, with making deals that help move digital publishing forward, and so I was very glad to see the news.
The deal between Condé Nast and Amazon allows, reportedly, for Condé Nast to obtain and control information about digital magazine subscribers--information the publisher could not get from Apple. The publisher will also be able to sell subscriptions and renewals from within a magazine, we assume, rather than having to send them off to the Apple App Store or some other Apple-controlled purchasing system. Plus, the deal allows subscribers and readers to have access to content on a variety of non-Apple devices. Obviously, Amazon wants to keep readers on the Kindle platform, but if the company can keep readers coming back to Amazon, it seems the company is not going to be picky about what computer hardware they use to access the site.
We hope this deal works out so both major players realize significant gains from it. And, we hope, if this is the case, other publishers will be lining up to make similar deals with Amazon. If fact, we would be surprised if similar announcements from other publishers, especially magazine publishers, were not made soon.
FULL TEXT OF RELEASE STARTS HERE:
Condé Nast and Amazon Launch All Access Subscription Service
CONDÉ NAST AND AMAZON COLLABORATE TO CHANGE HOW CONSUMERS PURCHASE, MANAGE AND RENEW THEIR FAVORITE PRINT AND DIGITAL MAGAZINE SUBSCRIPTIONS
First-of-its-Kind “All Access” Service Allows 1-Click Buying Through Amazon Accounts
“All Access” is available for Vogue, Glamour, Bon Appétit, Lucky, Golf Digest, Vanity Fair and WIRED—with other Condé Nast brands to be added later in year
New York, NY—August 20, 2013—Condé Nast and Amazon.com today announced an innovative collaboration that simplifies the magazine subscription experience. With “All Access,” consumers can use their Amazon account to easily purchase, manage and renew their print and digital magazine subscriptions through Condé Nast and Amazon websites, mobile, direct mail and other marketing channels. The new service also gives consumers immediate access to their digital magazines on the device or platform of their choice, including Kindle Fire, iPad, Android tablets and phones, among others.
“Combining Condé Nast's must-have content with Amazon's 1-Click shopping platform is a huge win," said Bob Sauerberg, president of Condé Nast. “Our influential and loyal customers want to be the first to know, purchase and share, which is why we wanted to be the first to develop a service like 'All Access' with Amazon, the world’s most trusted and proven e-commerce platform.”
“Customers are increasingly consuming magazine content in both print and digital formats, and ‘All Access’ allows them to subscribe to both in a very easy way, and read content digitally on whatever device or platform they use,” said Russ Grandinetti, Vice President of Kindle Content. “Condé Nast is known for creating some of the best content in the media industry, so we’re excited to start this new program with them.”
The first Condé Nast brands to be offered through "All Access" are Vogue, Glamour, Bon Appétit, Lucky, Golf Digest, Vanity Fair and WIRED, with the remaining brands joining later in the year. For a limited time, customers will get introductory deals for “All Access” content – just $6 or less for six months of issues. For more information, please visit www.condenast.com/allaccess.
About Condé Nast:
Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined. For more information, visit condenast.com and follow us on Twitter @CondeNastCorp.