You should read the whole WSJ article about e-books with more sexy details than the Harlequins I read in college ever had--it is really interesting for book publishers--but the line that made me ROTFL was this:
At the end of the month, HarperCollins UK will launch Mischief Books, with the tag line "private pleasures with a hand-held device."
Tell me--do you think they meant the tag line as a double entendre or is this an example of guys making these kinds of decisions without a woman in the room?
P.S. A woman wrote the WSJ article.