I do not usually get a chuckle out of reading trade material. Maybe a frown once in awhile, but a laugh? Not so much. So, I was pleased to find myself amused at some of the remarks reportedly made at the recent American Business Media gathering. Bill Mickey of Folio shared on his blog the following,
"In his opening remarks, after having the gavel officially passed to him from past board chair and Vance CEO Peggy Walker, Charlie McCurdy was uncharacteristically bemused over b-to-b media’s state of transformation. “We don’t even have a vocabulary for our business anymore,” he said. “We’re not building our business around brands anymore in any sense of the word, we’re building it around customer insights. There’s no one word to describe what we produce. What do we call this?”
McCurdy added that it’s equally difficult to define an audience. “If they’re not ‘audiences’ anymore, what are they? ‘Users’? That sounds like a methadone clinic.”You really should read the entire blog post. You can do that by clicking here.
