"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules...You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do."
--the voice over text for the first commercial in Apple Computer's Think Different campaign from 1997
Tonight I watched the DVD of the 2013 biopic of Steve Jobs, the one Ashton Kutcher starred in and the one I said when it came out in the theaters I would not be reviewing. If you want to read that post click here, but come back and read the rest of this one, please. I do not want you to miss what I have to say.
I will admit, now, that one of the reasons I did not go see the movie in the theater was I was concerned about possibly losing my cool and blubbering helplessly at one or more points in the movie. It was bad enough when I did that way back when at the end of E.T.
I was right, the movie got to me. Really got to me. Yes, I can nitpick AK's performance and really, some of the history and the dialogue...but this is not the post for those kinds of comments. Here I want to focus on something else far more important.
Early on, in the depiction of the garage days, watching them putting together the circuit boards, I was hit with a sudden and vivid memory of the way chips looked and felt then--how you got to know from feel if you got the seating right or if a pin was out of place. Getting it right took some practice, but the satisfaction of feeling the pins slide home was great.
And, the smell of soldering and the way the soldering iron used to smoke a little--it's in the movie and it's in my head and probably still in my blood.
Yep, and, the ending of the movie--OMG!--with AK as Jobs doing the voice-over for the commercial. Which was never used (his voice) in the commercial. Richard Dreyfus ended up doing it for reasons that escape me right now. Here's a link if you want to hear the audio of what is purportedly Jobs' doing the text. But, come back here because I am not done yet.
And, as I was watching the brief clip of the infamous 1984 Super Bowl ad for Apple Computer, it hit me--I was watching the movie on the eve of the 2014 Super Bowl Sunday. Thirty years! Three whole decades! How could this be?
For more than 30 years I have done what I have done: using, writing, speaking, and talking about technology that would not exist if it weren't for the Crazy Ones and how that technology has interwoven, informed, and inspired my passions for technology and design--what Steve Jobs called "the intersection of liberal arts and technology."
Just feeling so grateful...so incredibly grateful to the Crazy Ones who changed the world.
Principal, the Joss Group
The Joss Group: Publisher of the Seybold Report and the Digital Publishing Report and other fine newsletters and Producer of the annual Seybold Report Conference and the Going Digital Conference.